Posts Tagged ‘ social media ’

Social media efficiency is possible

October 5, 2015
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Social media efficiency is possible

Social media management is a mainstream marketing activity that requires specific knowledge in order to maximize the power of its ability to reach consumers.  Determining the best and worst times to post on the various social media platforms depends upon the time and number of users online and in sharing mode.  Several free tools exist…

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Media— driving traffic, adding value

February 2, 2015
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Media— driving traffic, adding value

Once again, companies competed for viewers with heavy investments in television advertising.  This year’s lot of more than seventy advertisers paid up to $4.5 million for a brief 30 second ad.  Ticklers were released to the press in advance of the Super Bowl game.  Social media increased the back channel chatter around the ads, thus…

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Social media strategy—Facebook chumming for customers

February 2, 2015
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Social media strategy—Facebook chumming for customers

Capturing customer interest in the noise-infested environment of Facebook pushes the creative department to think like the customer.  Content and the manner in which it is presented continues to be the key to a good campaign.  In his blog posting, Joshua Parkinson suggests that the two main content types are engaging posts and links back…

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P2P file share made easy

August 4, 2014
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P2P file share made easy

This P2P file sharing app encrypts and transfers unlimited size files.  Potential recipients can download the software for direct sharing or click on an emailed link for cloud-based downloading.  The app functions now on Mac OS x 10.7+ or Windows-enabled desktops.  A mobile app and a Linux app are in the process of development.  Originally…

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Social Media Management and Monitoring with Sociota

May 10, 2014
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Social Media Management and Monitoring with Sociota

As social media tools populate our classroom offers, it can be difficult to stay abreast of all of the information.  Social media management and monitoring tools offer solutions for the information overload.  Sociota’s free tool for individual users brings new features not offered by most of its competition.  Now, it is possible to manage and…

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Taking advantage of the backchannel―virtual online chat room

April 8, 2014
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Taking advantage of the backchannel―virtual online chat room

Keeping up with the discussion clutter during conference presentations disturbs both the presenter and the listener.  Twitter and other social media require mastery of technologies and the ability to respond with the appropriate symbols, such as hashtags.  In the end, conversation bits that might be useful can get buried in the mass of information or…

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Trello―virtual project management with pinup cards

March 12, 2014
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Trello―virtual project management with pinup cards

Many project management apps exist, but one of the easiest to work with is Trello.  For IOS, Android systems and the Windows 8 tablet, Trello is a visual organizer that scales automatically to the screen you are using.  Multiple collaborators can upload materials (files, images, links, lists) to a Trello team page.  These files are…

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ESRI Story mapping with ArcGIS

February 10, 2014
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ESRI Story mapping with ArcGIS

Data-mapping with visual overlays can be useful to the researcher.  ESRI has a collection of free story mapping templates, as well as completed examples, that can be dropped into an appropriate report.  The online software is available for a 30-day free trial period, with individual subscriptions available for a nominal annual fee.  The data analytic…

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Social Media Strategy goes visual

November 1, 2013
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Social Media Strategy goes visual

Donna Moritz describes herself as the Visual Marketing Queen.  Her Weekly Wrap blog provides a wealth of tips and tricks for better visual communication.  She contributes to Entrepreneur.com, AmyPorterfield.com, SocialFresh, SocialMediaBlog.es, and HubSpot in addition to her own blog.  This website and regular blog offers resources as well as learning resources for maximizing the use…

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Managing the virtual you

March 11, 2013
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Managing the virtual you

Build your personal splash page and control your web presence.  Begun in 2009, sold to AOL in 2010 and repurchased in 2013, developers Tony Conrad and Ryan Freitas believe in proactive management of personal profiles.  The About.me platform permits the user to create a single webpage with direct links to other pages so that visitors…

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