Posts Tagged ‘ competitive strategy ’

Adult coloring books save an industry

January 2, 2016
By
Adult coloring books save an industry

Coloring books are associated with childhood and happy memories of simpler times.  Learning to color within the lines of fantasy creatures and other recognizable forms shaped our early impressions of drawing and art in general.  The concentration level required to complete the many pages occupied us for many hours.  Today, the adult coloring book is…

Read more »

January classroom―innovation, creativity, and return to simpler times

January 2, 2016
By
January classroom―innovation, creativity, and return to simpler times

Any of the completed work from these activities can be converted to face-to-face discussion. Try adapting the content to your specific course format. Using your classroom teams in their online Wiki sites, have students conduct the following studies: Based on the short case article this month on adult coloring books and coloring tools, conduct a…

Read more »

California vs. Louisiana in battle for Hollywood filming business

November 6, 2015
By
California vs. Louisiana in battle for Hollywood filming business

Cities and states are always looking for effective tactics to attract new business.  In the film industry, one of the more effective short-term incentives is that of tax breaks, including reimbursement for major star salary costs.  In 2013, Louisiana invested over $1B to support the state’s bid to attract major filmmakers to create over 10,000…

Read more »

April classroom―trade, acquisitions, mergers and value

April 8, 2015
By
April classroom―trade, acquisitions, mergers and value

Any of the completed work from these activities can be converted to face-to-face discussion.   Try adapting the content to your specific course format. Using your classroom teams in their online Wiki sites, have students conduct the following studies: Take the technology licensing module listed in this month’s video clips. Follow through with an analysis of…

Read more »

March classroom―economic trends

March 3, 2015
By
March classroom―economic trends

Any of the completed work from these activities can be converted to face-to-face discussion.   Try adapting the content to your specific course format. Using your classroom teams in their online Wiki sites, have students conduct the following studies: Explore the online travel industry (OTA). Compare the offers of Expedia and Priceline.  Follow the consolidation trends…

Read more »

Philips–spinning off lights for better focus

October 8, 2014
By
Philips–spinning off lights for better focus

An industry giant since its founding in 1891 in Eindhoven, Netherlands by the Philips family, the original company specialized in light bulb manufacturing. R&D is at the heart of the company’s success and includes x-ray, radio technology, television, electric shavers, compact audio cassettes, LaserVision optical discs, compact discs, optical telecommunication systems, DVDs, semiconductors, and most…

Read more »

Business obligations to stakeholders

September 1, 2014
By
Business obligations to stakeholders

Corporate social responsibility, according to Nancy Koehn of the Harvard Business School, is not a recent discussion.  Several examples in this film, illustrate early roots of the concept that are intricately tied to the business founders:  Josiah Wedgewood, Henry Heinz, and Estée Lauder.  In each of the cases presented, the leader brought the vision, communicated…

Read more »

Apple’s Acquisition Strategy

August 4, 2014
By
Apple’s Acquisition Strategy

For the past twenty years, Apple has grown its revenue powerhouse with hardware and software offers through acquisition of relevant businesses.  This approach permits them to expand without having to invent everything themselves.  As it observes competitors, it identifies new markets and buys companies already in the business niche.  The latest purchases include Swell, Beats…

Read more »

R&D innovation at Pepsico

May 10, 2014
By
R&D innovation at Pepsico

As one of the world leaders in food products, Pepsico relies on its R&D department to innovate products that respond to changing customer tastes and habits. Dr. Mehmood Khan, chief scientific officer at Pepsico, discusses the strategy used in his lab to meet these objectives.  Pepsico operates in over 200 countries and has dozens of…

Read more »

April classroom―mergers, acquisitions and competitive strategy

April 8, 2014
By
April classroom―mergers, acquisitions and competitive strategy

Any of the completed work from these activities can be converted to face-to-face discussion.   Try adapting the content to your specific course format. Using your classroom teams in their online Wiki sites, have students conduct the following studies: Conduct a study of the toy market for construction toys.  Look at the trends over the past…

Read more »