Posts Tagged ‘ competitive advantage ’

The Dew Nation drives massive growth of mysterious Mountain Dew

November 6, 2015
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The Dew Nation drives massive growth of mysterious Mountain Dew

                          What is the core competency or capability that underlies the success of Mountain Dew? Drinkers of the sugary, caffeinated, colored, flavored, and carbonated beverage remain loyal in spite of the overall decline in sales across the soda industry.  Owned by PepsiCo, the…

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Keeping out the competition at Love Field

October 5, 2015
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Keeping out the competition at Love Field

Southwest began its operations out of Love Field (Dallas area) in 1971, when it successfully sued the City of Dallas for the rights to operate at Love Field and gave up its rights to fly out of the newly formed Dallas/Fort Worth International Airport (DFW). Currently, Southwest leases 16 gates from the City of Dallas,…

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Young nation, young entrepreneur, strategy in action―a Ugandan story

October 8, 2014
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Young nation, young entrepreneur, strategy in action―a Ugandan story

Robert Mugabe Mulindwa is a young Ugandan entrepreneur whose story illustrates the necessity for strategic skills, patience, tenacity and vision in a country that today looks much like we might imagine our forefathers faced in the US, when they first arrived and began building our nation. To place this entrepreneur in his setting, it is…

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Water–Scarce resource becomes competitive advantage

August 1, 2014
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Water–Scarce resource becomes competitive advantage

The abundance of natural resources the first expatriates found upon their arrival in the US often is credited as a unique advantage that helped propel America to its global competitive leadership position.  The Dayton, OH area hopes to capitalize on one of those natural resources―water.  The metropolitan area grew through the nineteenth and  early twentieth…

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Tractor innovation changes the agricultural competitive landscape

October 1, 2013
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Tractor innovation changes the agricultural competitive landscape

Out of necessity, John Deere recognized an opportunity to invent a new tool for tilling prairie land that would improve productivity and therefore sales for his company.  The new design brought sales, but it also opened the doors to new customers who were more accessible by river transportation.  Deere moved his operation in 1847 to…

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Strategic assets

March 12, 2012
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Strategic assets

What makes your firm special?  Cliff Bowman, Professor of Strategic Management and author of the Bowman’s Strategy Clock, suggests that understanding what one’s clients value should be the starting point for answering this question.  In the video clip, Bowman presents an argument for building and protecting strategic assets and capabilities.  He discusses sources of advantage…

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