Video Clips

Technology licensing, joint ventures and foreign trade income

April 8, 2015
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Technology licensing, joint ventures and foreign trade income

Michigan State University and the US Commercial service present a learning module based on the US Commercial Department’s book, A Basic Guide to Exporting.  The material covers methods for obtaining foreign trade income, advantages/disadvantages of technology licensing and joint ventures, and concludes with a case study on the Spancrete Machinery Corporation. The advantages/disadvantages section covers…

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FOMC Modifies forward guidance

April 8, 2015
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FOMC Modifies forward guidance

The Federal Reserve controls monetary policy in the US.  Janet Yellen, Chair of the Federal Reserve System, reports on the first quarter meeting results of the Federal Open Market Committee.  The forward guidance report gives the general public a review of the FOMC’s intentions. In its recent guidance report, the FOMC observed that the strengthening…

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Global megatrends

March 3, 2015
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Global megatrends

Looking at the bigger picture in terms of megatrends will give the strategist ideas for new exploitable opportunities.  David Lancefield is a partner with PwC in the UK.  In this video clip, he outlines the major megatrends that his organization believes will affect the future of business and society. The trends are: (1) demographic and…

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The Transatlantic Trade and Investment Partnership

March 3, 2015
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The Transatlantic Trade and Investment Partnership

This five minute video by IBT Partners, an international trade consultancy, covers the main aspects of the Transatlantic Trade and Investment Partnership (TTIP), a proposed trade deal between the United States and the European Union. The TTIP is a cooperation project between these two large international markets that would ease market access through legislation, rules…

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Global connectedness—status, implications, value

February 2, 2015
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Global connectedness—status, implications, value

Thomas Kipp, DHL e-Commerce CEO, and Pankaj Ghemawat, Professor, discuss the implications of their research on global connectedness and the current status of globalization.  Their latest report shows that globalization has returned to the levels of pre-crisis, with an increasing number of emerging economies joining in the flows of trade.  There are fewer economic flows…

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Media— driving traffic, adding value

February 2, 2015
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Media— driving traffic, adding value

Once again, companies competed for viewers with heavy investments in television advertising.  This year’s lot of more than seventy advertisers paid up to $4.5 million for a brief 30 second ad.  Ticklers were released to the press in advance of the Super Bowl game.  Social media increased the back channel chatter around the ads, thus…

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Unconscious bias

November 5, 2014
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Unconscious bias

Making decisions bias-free requires concentrated attention to unconscious bias.  In this video clip, Google outlines the contents of its Bias@Work workshop, using concrete examples from within the company to illustrate how biases affect all levels of decisions and actions within a work day.  Looking at origins of biases and the filtering techniques used to reduce…

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Innovation R&D―PWC weighs in on top strategies for future success

November 5, 2014
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Innovation R&D―PWC weighs in on top strategies for future success

Barry Jaruzelski, senior partner with Strategy&, discusses this year’s iteration of the Global Innovation 1000 research report that first came out in 2005. The study began with a retrospective analysis of the past ten years, including interviews with over 500 hundred innovation leaders across a wide spectrum of industries, locations, and company sizes.  These leaders…

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Lovejoy couplings―models into products meeting customer needs

October 8, 2014
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Lovejoy couplings―models into products meeting customer needs

In mature industries, companies still innovate.  In this video clip, the importance of meeting customer expectations and needs is vital to Lovejoy’s continuing success.  It designs prototype products, according to customer requests, with an emphasis on efficient models.  Using their own proprietary CAD models, they combine new features that enhance older models, thus permitting them…

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HP splits into two companies

October 8, 2014
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HP splits into two companies

Meg Whitman, CEO of Hewlett-Packard, announced the new company focus strategy that begins with the breaking of the company into two separate, publicly traded businesses: (1) personal printer/computers and (2) corporate hardware and services.  Coming on the heels of a successful three year turnaround strategy, Whitman explains how this new strategy permits HP to continue…

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