Short Cases

Just-in-Time Fashion—Victoria’s Secret “secret”

May 1, 2015
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Just-in-Time Fashion—Victoria’s Secret “secret”

Strategy formation and implementation in the fashion industry are affected greatly by the consumer’s attitude toward change. This industry forms around trends that often are defined by discontinutities.  In order to create on-going consumer willingness to purchase, several companies have moved toward a JIT approach to the design-manufacturer-distribution cycle.  Copying and adapting haute couture runway…

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Internet Services & Retailing sector—global message realities

April 8, 2015
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Internet Services & Retailing sector—global message realities

From its beginning in 1986 as the Silver King Broadcasting Company, IAC grows through acquisitions, mergers, divestitures, and spin-offs.  The early business revolved around the Home Shopping Network and then moved into other entertainment areas through acquisition of Savoy Pictures Entertainment, Ticketmaster, Universal Studios television assets, Match.com, and the Hotel Reservation Network.  At the turn…

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Competition reduction—Online travel industry

March 3, 2015
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Competition reduction—Online travel industry

Expedia, Inc. is buying up the online competition in travel-related offers.  Online travel services in their portfolio include bookings for flights, hotels, cruises, car rentals, concierge and activity services for leisure and business clients. A recent report by market research company, PhoCusWright, suggests that online travel agent (OTA) business is declining in part due to…

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Acquisitions―the international consideration

February 2, 2015
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Acquisitions―the international consideration

The history of chocolate consumption dates back 4000 years ago to Mesoamerica, a region within what is known as Central America today, when pre-Colombian people harvested the cacao seeds for culinary and pecuniary use.  By the mid 1800’s, European usage of the bean for beverages and candies opened up a wealthy, new market for cacao. …

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Networks―social networks for global leadership awareness

November 5, 2014
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Networks―social networks for global leadership awareness

Expatriates find ways to socialize with other expatriates, no matter the cultural differences.  There is a common understanding of a world view that makes social bonding relatively easy, at least on the surface.  Given this month’s research article on global leadership training and the current state of these programs, future leaders need ways to immerse…

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Young nation, young entrepreneur, strategy in action―a Ugandan story

October 8, 2014
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Young nation, young entrepreneur, strategy in action―a Ugandan story

Robert Mugabe Mulindwa is a young Ugandan entrepreneur whose story illustrates the necessity for strategic skills, patience, tenacity and vision in a country that today looks much like we might imagine our forefathers faced in the US, when they first arrived and began building our nation. To place this entrepreneur in his setting, it is…

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Large scale logistics efficiency―operating strategy that supports the mission

August 4, 2014
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Large scale logistics efficiency―operating strategy that supports the mission

Amazon claims “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices,.”  Through the expansion of its e-commerce platform to other retailers, it expanded its offers to include more than 2 million third-party sellers.  These sellers…

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Water–Scarce resource becomes competitive advantage

August 1, 2014
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Water–Scarce resource becomes competitive advantage

The abundance of natural resources the first expatriates found upon their arrival in the US often is credited as a unique advantage that helped propel America to its global competitive leadership position.  The Dayton, OH area hopes to capitalize on one of those natural resources―water.  The metropolitan area grew through the nineteenth and  early twentieth…

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Innovation in customer experience improvement at Panera Bread

May 10, 2014
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Innovation in customer experience improvement at Panera Bread

Rapid-service restaurant, Panera Bread, suffers from slow delivery.  Customers expect to pass through the ordering process without long wait times.  Additionally, if they are dining in, they expect to be served with little delay between the time they order to the time food is delivered to their table.  Queuing theory suggests optimal times for remaining…

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Sustainability and chocolate

April 8, 2014
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Sustainability and chocolate

Chocolate has long been a staple in our diets, either for medical or pure pleasure reasons. Recent reports indicate that there is a growing shortage of the cocoa bean used to make chocolate.  Current and futures pricing are rising, as demand increases and availability decreases due to disease, climate changes, agricultural production inefficiencies, and the…

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