Posts Tagged ‘ PESTEL ’

African safari industry in danger

November 5, 2014
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One of the leading online resources for planning an African Safari trip, SafariBookings.com, is a Dutch company operating out of the Netherlands.  Its online marketplace displays 1,154 specialized safari operators, 8 major safari countries, 138 parks & reserves.  On the website 5,722 user reviews and 756 expert reviews provide current information and experiences from travelers and professionals.  Country information is provided…

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Africa―a PESTEL review

November 5, 2014
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Africa―a PESTEL review

Environmental scanning tools, such as the PESTEL, are the basis for understand the relevant external macro-economic factors that constrain company strategic choices.  When looking at the marketing decision in terms of geographic alternatives, understanding local customs and business is essential.  In August of this year, President Obama brought together in Washington, DC, the leaders of…

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Evaluating the competition with GIS tools

November 5, 2014
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Evaluating the competition with GIS tools

SizeUp, in collaboration with GIS Planning Inc., helps the SME conduct market research with tools for benchmarking, mapping competition and identifying best geographical target areas for marketing campaigns.  Free for individual users, the site licenses its technology to the SBA as part of the SBA toolbox.  The data sets used come from a number of…

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November classroom―PESTEL, the media and global leadership

November 5, 2014
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November classroom―PESTEL, the media and global leadership

Any of the completed work from these activities can be converted to face-to-face discussion.   Try adapting the content to your specific course format. Using your classroom teams in their online Wiki sites, have students conduct the following studies: Explore the map of Africa and take the quiz at http://www.washingtonpost.com/wp-srv/special/world/do-you-know-africa/  Do a study on a safari…

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Young nation, young entrepreneur, strategy in action―a Ugandan story

October 8, 2014
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Young nation, young entrepreneur, strategy in action―a Ugandan story

Robert Mugabe Mulindwa is a young Ugandan entrepreneur whose story illustrates the necessity for strategic skills, patience, tenacity and vision in a country that today looks much like we might imagine our forefathers faced in the US, when they first arrived and began building our nation. To place this entrepreneur in his setting, it is…

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September classroom―sustainable resources and corporate rivalry

September 1, 2014
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September classroom―sustainable resources and corporate rivalry

Any of the completed work from these activities can be converted to face-to-face discussion.   Try adapting the content to your specific course format. Using your classroom teams in their online Wiki sites, have students conduct the following studies: Using the Padlet Mini and the ThingLink technology offers featured in this month’s Tech Tips, study the…

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Economic statistic schedules and databases

August 1, 2013
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Economic statistic schedules and databases

Underlying much of strategic decision-making is economic and demographic data.  Finding current and valid information that comes from vetted primary data sources can be a challenging task.  In the United States, several resources exist that are appropriate for the researcher.  The U. S. Census Bureau’s mission is to “serve as the leading source of quality…

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Base Erosion and Profit Shifting―looking for tax revenue from the MNC

August 1, 2013
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Base Erosion and Profit Shifting―looking for tax revenue from the MNC

The G20 requested that the OECD come up with a specific plan for governments to use to collect tax revenue domestically and internationally from MNCs who traditionally are relieved from double-taxation obligations. Fifteen specific areas for change are highlighted.  MNC strategy often takes advantage of loopholes that permit them to pay taxes according to where…

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Economic woes in the Eurozone

March 11, 2013
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Economic woes in the Eurozone

The Eurozone economy continues to wallow in dismal results.  Inflation fell to 1.8% in February, but unemployment overall rose to 11.9% in January, which represents 19 million people out of work.  The unemployed include 23.6% of youth under 25 years of age.  Consumer demand dropped and the Markit Eurozone Manufacturing Purchasing Managers Index, at 47.9…

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Gold rush again in the California Sierra Nevada mother lode

February 5, 2013
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Gold rush again in the California Sierra Nevada mother lode

Gold-mining returns to California after a six decade hiatus.  Canadian company, Sutter Gold Mining Inc., controls mining rights to approximately 3.6 miles of the California Mother Lode Gold Belt in Amador County, California.  The primary focus today is the Lincoln-Comet zone of the Lincoln Project that is at the heart of the Mother Lode region. …

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