Posts Tagged ‘ multicultural marketing ’

Environmental scanning

February 13, 2012
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Environmental scanning

Gillian Rice, Thunderbird University Professor Emeritus, is a recognized expert in Islamic ethics and consumer behavior.  Together with Özlem Sandıkcı of Turkey’s Bilkent University, they have edited an important book of readings on the latest scholarly research at the “intersection of Islam, consumption and marketing.”  Their multidisciplinary approach to Islamic marketing includes research across academic…

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The Deli Summit

February 13, 2012
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The Deli Summit

Joan Nathan, a well-respected cookbook author, moderates this panel of delicatessen owners that includes Peter Levitt of Saul’s Restaurant and Deli (Berkeley, CA), Noah Bernamoff of Mile End Deli (Brooklyn, NY), Ken Gordon of Kenny & Zuke’s Deli (Portland, OR), and Evan Bloom of Wise Sons Deli (San Francisco, CA pop-up).  They convene to address…

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Old El Paso―tacos in the mainstream

February 13, 2012
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Old El Paso―tacos in the mainstream

A long-time staple in the Mexican food section of grocery stores around the world, the Old El Paso brand began in 1917 as the Mountain Pass Canning Company of New Mexico.  By the 1950s the original canning company had changed hands and bought out the Valley Canning Company of Texas.  Tomatoes were the core ingredient. …

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February classroom activities―multiculturalism

February 13, 2012
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February classroom activities―multiculturalism

Using your classroom teams in their online Wiki sites, have students conduct the following studies: Refer to this month’s short case on the Old El Paso brand.  Conduct a competitive analysis.  What would you advise General Mills, if they are to continue to be the brand leader? Refer to this month’s article on the American…

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Bicultural marketing

February 13, 2012
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Bicultural marketing

Adnan Durrani is one of the founders of Stoneyfield Farms Inc. and Vermont Pure/Crystal Rock Water Co.  With thirty years of investment experience to back him up, he started the American Halal Company and launched their Saffron Road food brand.  In this video clip, he discusses the potential marketplace of the American Muslim consumer and…

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Food truck, multiculturalism and social networking

February 13, 2012
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Food truck, multiculturalism and social networking

Noelle Ibrahim’s Master of Arts thesis addresses the relationship between the use of social media and the rise of  the mobile food truck phenomenon. The background history on food trucks and the evolution of their menus seems to follow the changes in ethnicity demographics in the cities where truck snacking is most prevalent:  San Francisco,…

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