James Yu-Shan Liu is the Chief of the Secretariat Office and faculty member in the School of Business’s Department of International Trade at the Ta Hwa Institute of Technology in Taiwan. This case study of the Far-Eastern Department Store (FED) in Taiwan illustrates the potential positive effects of global competition on local offers. The author…
Gap Inc., through its store brand Athleta, and Lululemon Athletica compete head on in the yoga retail sportswear marketplace. Both companies operate storefronts in malls across the country. With over 3000 specialty stores covering its five brands, Gap Inc. competes with a variety of retail offers including clothing, accessories, and personal care products for all…
The authors contend that multi-dimensional market segmentation can provide significant competitive advantages in hypercompetitive markets. Using the pharmaceutical industry to demonstrate their ideas, they suggest that customer attributes and behavior data collected by the organization can be analyzed through multi-dimensional segmentation techniques. Both quantitative and qualitative information is collected in their model and analyzed to…
Held annually since 2009, The American Muslim Consumer Conference brings together industry experts to discuss new trends in this exploding consumer market. A 2007 JWT (The J. Walter Thompson advertising agency) study found significant differences in purchasing decisions. With a potential market size in excess of 6-8 million people in the US alone, companies are…
TrueCar claims to be an “automotive solutions provider.” Like many of its competitors, TrueCar provides car sales data online. With an impressive list of data providers, TrueCar charges dealers at the time the TrueCar customer lead becomes a confirmed sale. The TrueCar-dealer contractual arrangement guarantees that dealer quotes are honored. The seeming transparency of their…
Pfizer’s long run with patent protection for Lipitor® ended on November 30 this year and the company reveals its strategy for prolonging the drug’s revenue stream. In order to keep its loyal customer base, Pfizer is reducing its prices to meet those of its generic counterparts. Because insurers will cover the generic price (and…