Posts Tagged ‘ environmental scanning ’

Africa―a PESTEL review

November 5, 2014
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Africa―a PESTEL review

Environmental scanning tools, such as the PESTEL, are the basis for understand the relevant external macro-economic factors that constrain company strategic choices.  When looking at the marketing decision in terms of geographic alternatives, understanding local customs and business is essential.  In August of this year, President Obama brought together in Washington, DC, the leaders of…

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February classroom―environmental scanning

February 10, 2014
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February classroom―environmental scanning

Any of the completed work from these activities can be converted to face-to-face discussion.   Try adapting the content to your specific course format. Using your classroom teams in their online Wiki sites, have students conduct the following studies: Conduct a comparative study of Tim Hortons and Starbucks to identify the competitive strengths and weaknesses of…

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Economic statistic schedules and databases

August 1, 2013
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Economic statistic schedules and databases

Underlying much of strategic decision-making is economic and demographic data.  Finding current and valid information that comes from vetted primary data sources can be a challenging task.  In the United States, several resources exist that are appropriate for the researcher.  The U. S. Census Bureau’s mission is to “serve as the leading source of quality…

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Base Erosion and Profit Shifting―looking for tax revenue from the MNC

August 1, 2013
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Base Erosion and Profit Shifting―looking for tax revenue from the MNC

The G20 requested that the OECD come up with a specific plan for governments to use to collect tax revenue domestically and internationally from MNCs who traditionally are relieved from double-taxation obligations. Fifteen specific areas for change are highlighted.  MNC strategy often takes advantage of loopholes that permit them to pay taxes according to where…

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August classroom activities―sustainability

August 1, 2013
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August classroom activities―sustainability

Any of the completed work from these activities can be converted to face-to-face discussion.   Try adapting the content to your specific course format.  Using your classroom teams in their online Wiki sites, have students conduct the following studies: Investigate the Crayola LLC short story from this month, doing a comparison with its major competitors over…

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Environmental scanning

February 13, 2012
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Environmental scanning

Gillian Rice, Thunderbird University Professor Emeritus, is a recognized expert in Islamic ethics and consumer behavior.  Together with Özlem Sandıkcı of Turkey’s Bilkent University, they have edited an important book of readings on the latest scholarly research at the “intersection of Islam, consumption and marketing.”  Their multidisciplinary approach to Islamic marketing includes research across academic…

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Current and past events for engaging conversations

February 13, 2012
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Current and past events for engaging conversations

The MacNeil/Lehrer Productions PBS NewsHour recently became an EdIncubator client for Classroom2.0, a social network for educators interested in social media and new technologies in the classroom. The PBS NewsHour educator resources include some excellent videos that go back thirty years.  Lesson plans, news stories and student-created materials based on current events throughout the world,…

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The Deli Summit

February 13, 2012
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The Deli Summit

Joan Nathan, a well-respected cookbook author, moderates this panel of delicatessen owners that includes Peter Levitt of Saul’s Restaurant and Deli (Berkeley, CA), Noah Bernamoff of Mile End Deli (Brooklyn, NY), Ken Gordon of Kenny & Zuke’s Deli (Portland, OR), and Evan Bloom of Wise Sons Deli (San Francisco, CA pop-up).  They convene to address…

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Old El Paso―tacos in the mainstream

February 13, 2012
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Old El Paso―tacos in the mainstream

A long-time staple in the Mexican food section of grocery stores around the world, the Old El Paso brand began in 1917 as the Mountain Pass Canning Company of New Mexico.  By the 1950s the original canning company had changed hands and bought out the Valley Canning Company of Texas.  Tomatoes were the core ingredient. …

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Bicultural marketing

February 13, 2012
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Bicultural marketing

Adnan Durrani is one of the founders of Stoneyfield Farms Inc. and Vermont Pure/Crystal Rock Water Co.  With thirty years of investment experience to back him up, he started the American Halal Company and launched their Saffron Road food brand.  In this video clip, he discusses the potential marketplace of the American Muslim consumer and…

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