Gillian Rice, Thunderbird University Professor Emeritus, is a recognized expert in Islamic ethics and consumer behavior. Together with Özlem Sandıkcı of Turkey’s Bilkent University, they have edited an important book of readings on the latest scholarly research at the “intersection of Islam, consumption and marketing.” Their multidisciplinary approach to Islamic marketing includes research across academic…
The MacNeil/Lehrer Productions PBS NewsHour recently became an EdIncubator client for Classroom2.0, a social network for educators interested in social media and new technologies in the classroom. The PBS NewsHour educator resources include some excellent videos that go back thirty years. Lesson plans, news stories and student-created materials based on current events throughout the world,…
Joan Nathan, a well-respected cookbook author, moderates this panel of delicatessen owners that includes Peter Levitt of Saul’s Restaurant and Deli (Berkeley, CA), Noah Bernamoff of Mile End Deli (Brooklyn, NY), Ken Gordon of Kenny & Zuke’s Deli (Portland, OR), and Evan Bloom of Wise Sons Deli (San Francisco, CA pop-up). They convene to address…
A long-time staple in the Mexican food section of grocery stores around the world, the Old El Paso brand began in 1917 as the Mountain Pass Canning Company of New Mexico. By the 1950s the original canning company had changed hands and bought out the Valley Canning Company of Texas. Tomatoes were the core ingredient. …
Adnan Durrani is one of the founders of Stoneyfield Farms Inc. and Vermont Pure/Crystal Rock Water Co. With thirty years of investment experience to back him up, he started the American Halal Company and launched their Saffron Road food brand. In this video clip, he discusses the potential marketplace of the American Muslim consumer and…
Cargill, an international firm specialized in production and marketing of food, agricultural, financial, and industrial products and services, owns the specialty meat brand “Rumba.” This brand targets the multicultural meat consumer, who eats fresh beef and pork. It includes the American African, Asian and Hispanic populations. By targeting specific ethnic niches, Cargill has expanded its…
Noelle Ibrahim’s Master of Arts thesis addresses the relationship between the use of social media and the rise of the mobile food truck phenomenon. The background history on food trucks and the evolution of their menus seems to follow the changes in ethnicity demographics in the cities where truck snacking is most prevalent: San Francisco,…
Held annually since 2009, The American Muslim Consumer Conference brings together industry experts to discuss new trends in this exploding consumer market. A 2007 JWT (The J. Walter Thompson advertising agency) study found significant differences in purchasing decisions. With a potential market size in excess of 6-8 million people in the US alone, companies are…
The structure-conduct-performance (SCP) framework model is used to explain the effect of industry structure on marketplace conduct and firm performance. In this interactive video timeline, the McKinsey director emeritus, John Stuckey, demonstrates the McKinsey adaptation of the framework. The concept of external shocks is introduced into the framework, as well as an explanation for…