Posts Tagged ‘ competitive strategy ’

Business obligations to stakeholders

September 1, 2014
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Business obligations to stakeholders

Corporate social responsibility, according to Nancy Koehn of the Harvard Business School, is not a recent discussion.  Several examples in this film, illustrate early roots of the concept that are intricately tied to the business founders:  Josiah Wedgewood, Henry Heinz, and Estée Lauder.  In each of the cases presented, the leader brought the vision, communicated…

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Apple’s Acquisition Strategy

August 4, 2014
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Apple’s Acquisition Strategy

For the past twenty years, Apple has grown its revenue powerhouse with hardware and software offers through acquisition of relevant businesses.  This approach permits them to expand without having to invent everything themselves.  As it observes competitors, it identifies new markets and buys companies already in the business niche.  The latest purchases include Swell, Beats…

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R&D innovation at Pepsico

May 10, 2014
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R&D innovation at Pepsico

As one of the world leaders in food products, Pepsico relies on its R&D department to innovate products that respond to changing customer tastes and habits. Dr. Mehmood Khan, chief scientific officer at Pepsico, discusses the strategy used in his lab to meet these objectives.  Pepsico operates in over 200 countries and has dozens of…

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April classroom―mergers, acquisitions and competitive strategy

April 8, 2014
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April classroom―mergers, acquisitions and competitive strategy

Any of the completed work from these activities can be converted to face-to-face discussion.   Try adapting the content to your specific course format. Using your classroom teams in their online Wiki sites, have students conduct the following studies: Conduct a study of the toy market for construction toys.  Look at the trends over the past…

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European merger faces antitrust hurdles―global dominance in cement

April 8, 2014
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European merger faces antitrust hurdles―global dominance in cement

The two video clips listed in the referenced links discuss the Holcim-LaFarge merger that is currently on the table for review.  Holcim of Switzerland and LaFarge of France have agreed to join forces,with Holcim taking a 53% share in the new business.  These two companies dominate the world cement manufacturing business.  Holcim’s strength is in…

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Beefing up strategic defenses through acquisition

April 8, 2014
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Beefing up strategic defenses through acquisition

Lego is the world’s leader in snap-to construction block toys.  Mattel is the world’s leader in toys, but it did not have a competing product for the Lego blocks.  Recently, Mattel reached an acquisition agreement with MEGA Brands of Canada in which it will pay $460 million for the company, giving it the MEGA BLOKS…

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Oysters and business models―the loss leader pricing strategy

March 12, 2014
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Oysters and business models―the loss leader pricing strategy

Oyster farms populate nearly all of the US states that have access on the salty waters of the oceans and gulfs.  These farms replace the wild oyster beds that no longer have enough output to meet consumer demand, due in part to human destruction of their environment.  Oysters grow in the brackish waters of estuaries. …

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Consumer thinking and innovation

March 12, 2014
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Consumer thinking and innovation

Responding to or directing customer purchasing interests challenges the company to get good information before making product choices.  In the field of wearable technology, where interests and technological capability are chasing each other daily, marketing researchers also have to separate fad from sustainable benefit. At the innovation stage of the life cycle, wearable technology such…

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Differentiation in the airline industry―keeping the customer happy with food and bags

March 12, 2014
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Differentiation in the airline industry―keeping the customer happy with food and bags

After all of the many efforts to cut costs resulted in unhappy customers, some airlines are starting to re-evaluate customer purchasing decisions.  Recently, Virgin American, United Airlines and Delta Air Lines revamped some of their on-board culinary selections.  Passengers still have to pay for these upgraded selections, however.  It appears that airlines will start competing…

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Coffee standoff―Tim Hortons vs. Starbucks

February 10, 2014
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Coffee standoff―Tim Hortons vs. Starbucks

Tim Hortons and Starbucks are two coffee purveyors with somewhat similar backgrounds and now find themselves in direct competition in Canada and the USA. Both companies built their business around coffee.  Starbucks, founded in 1971 in Seattle, WA, opened as a coffee-bean roaster and began surving brewed coffee in the 1980s. Tim Hortons, founded in…

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