African safari industry in danger

November 5, 2014
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P1100886 3

One of the leading online resources for planning an African Safari trip, SafariBookings.com, is a Dutch company operating out of the Netherlands.  Its online marketplace displays 1,154 specialized safari operators, 8 major safari countries, 138 parks & reserves.  On the website 5,722 user reviews and 756 expert reviews provide current information and experiences from travelers and professionals.  Country information is provided…

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Media frenzy affects major African businesses―safari tourism

November 5, 2014
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Media frenzy affects major African businesses―safari tourism

Like many safari companies with tours in Eastern Africa, Overseas Adventure Travel (OAT) found that the Ebola outbreak in Western Africa presents a difficult climate for selling safari tours.  The Boston-based company that was started in 1958 by the founder of AARP, Ethel Andrus, looked for ways to ease traveler’s concerns.  As most tour operators…

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Leadership skills in global environments

November 5, 2014
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Leadership skills in global environments

In a joint study conducted by the American Management Association and I4CP, investigators surveyed 1000 HR executives and senior business leaders from 57 countries to determine what leadership development initiatives were being implemented to help with global awareness and acuity.  The survey concluded that fewer than 20% felt that they had successful global leadership development…

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Africa―a PESTEL review

November 5, 2014
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Africa―a PESTEL review

Environmental scanning tools, such as the PESTEL, are the basis for understand the relevant external macro-economic factors that constrain company strategic choices.  When looking at the marketing decision in terms of geographic alternatives, understanding local customs and business is essential.  In August of this year, President Obama brought together in Washington, DC, the leaders of…

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Evaluating the competition with GIS tools

November 5, 2014
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Evaluating the competition with GIS tools

SizeUp, in collaboration with GIS Planning Inc., helps the SME conduct market research with tools for benchmarking, mapping competition and identifying best geographical target areas for marketing campaigns.  Free for individual users, the site licenses its technology to the SBA as part of the SBA toolbox.  The data sets used come from a number of…

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Google for Teachers

November 5, 2014
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Google for Teachers

Google offers many services for educational purposes.  With frequent changes in technologies, keeping up with all that is available can be an insurmountable task.  The TeachHUB website brings together resources for educators of all age groups.  The Google for Teachers page covers a number of offers that can be useful in university work.  Search tools,…

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