Consumer thinking and innovation

March 12, 2014
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Consumer thinking and innovation

Responding to or directing customer purchasing interests challenges the company to get good information before making product choices.  In the field of wearable technology, where interests and technological capability are chasing each other daily, marketing researchers also have to separate fad from sustainable benefit. At the innovation stage of the life cycle, wearable technology such…

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Innovation in recycling

March 12, 2014
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Innovation in recycling

Recycling is important in Finland.  As a member of the EU, it is required by the End of Life Vehicle Directive to recycle at least 85% of all vehicles that no longer are road-worthy and 95% by 2015.  At least 85% of each car must be repurposed. After reusable items are removed from the vehicle,…

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Trello―virtual project management with pinup cards

March 12, 2014
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Trello―virtual project management with pinup cards

Many project management apps exist, but one of the easiest to work with is Trello.  For IOS, Android systems and the Windows 8 tablet, Trello is a visual organizer that scales automatically to the screen you are using.  Multiple collaborators can upload materials (files, images, links, lists) to a Trello team page.  These files are…

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SyncSpace―synced whiteboard collaboration

March 12, 2014
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SyncSpace―synced whiteboard collaboration

Sometimes simple is better.  With the SyncSpace app for IOS or Android, multiple users can work on the same whiteboard at the same time over the Internet to brainstorm visually or through words.  Files can be viewed on PC, Mac and mobile devices using a web browser.  They can be shared via online sites, such…

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Governments helping business―The EU approach

March 12, 2014
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Governments helping business―The EU approach

Governments use trade policy to assist business, encourage economic growth and to promote other non-trade policy agendas. In this study of selected negotiated agreements between European Union authorities and governmental representatives of developing countries, Doleys argues that the EU obliges trading partners to align with its own competition policies through hegemonic practices.  The EU competition…

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Differentiation in the airline industry―keeping the customer happy with food and bags

March 12, 2014
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Differentiation in the airline industry―keeping the customer happy with food and bags

After all of the many efforts to cut costs resulted in unhappy customers, some airlines are starting to re-evaluate customer purchasing decisions.  Recently, Virgin American, United Airlines and Delta Air Lines revamped some of their on-board culinary selections.  Passengers still have to pay for these upgraded selections, however.  It appears that airlines will start competing…

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