Media— driving traffic, adding value

February 2, 2015
By
Media— driving traffic, adding value

Once again, companies competed for viewers with heavy investments in television advertising.  This year’s lot of more than seventy advertisers paid up to $4.5 million for a brief 30 second ad.  Ticklers were released to the press in advance of the Super Bowl game.  Social media increased the back channel chatter around the ads, thus…

Read more »

LanguageTool—going beyond spellcheck

February 2, 2015
By
LanguageTool—going beyond spellcheck

Good writing skills require constant practice.  Proofreading for spelling and grammar errors takes time, concentration, and a good software program to assist with the work.  The open source Language Tool software goes beyond the automatic correction provided in Microsoft Word.  It can be used online directly or downloaded to LibreOffice, OpenOffice, personal Desktop, and even…

Read more »

Social media strategy—Facebook chumming for customers

February 2, 2015
By
Social media strategy—Facebook chumming for customers

Capturing customer interest in the noise-infested environment of Facebook pushes the creative department to think like the customer.  Content and the manner in which it is presented continues to be the key to a good campaign.  In his blog posting, Joshua Parkinson suggests that the two main content types are engaging posts and links back…

Read more »

Call centers move to the Philippines

February 2, 2015
By
Call centers move to the Philippines

The outsourced call center business brings new wealth to the Philippines.  With more than one million Filipinos now working in the industry; a majority of these young, college-degreed workers work in business process outsourcing (BPO) for major US-based companies such as Citibank, Aetna, Safeway, and Chevron.  India still dominates in information technology outsourcing.  The Filipino…

Read more »

Greece—banks in trouble again

February 2, 2015
By
Greece—banks in trouble again

    Alexis Tsipras became Greece’s new prime minister on January 26th this year. As the leader of the radical left, Tsipras attacked the validity of the bailout agreements that were negotiated between the EU/ECB and the former Greek government.  One of his first efforts to save the country from another round of steep recession…

Read more »

February classroom―chumming for information and buy-in

February 1, 2015
By
February classroom―chumming for information and buy-in

Any of the completed work from these activities can be converted to face-to-face discussion.   Try adapting the content to your specific course format. Using your classroom teams in their online Wiki sites, have students conduct the following studies: Explore the Super Bowl ads presented in this month’s video clip. Can you identify ads that have…

Read more »