Monthly Archives: August 2012

Cooperative selling business model

August 1, 2012
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Cooperative selling business model

Michael Golden, co-founder and former CEO of Shoprunner, discusses the Shoprunner business model.  Based upon consolidation of back-office activities, Shoprunner’s multichannel retail collaboration program brings together a consortium of retailers on one website to which consumers subscribe for access to cross- shopping and delivery.  Recently, Golden was replaced by former Yahoo! CEO, Scott Thompson.  The…

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Global awareness leads to local innovation in retail marketing

August 1, 2012
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Global awareness leads to local innovation in retail marketing

James Yu-Shan Liu is the Chief of the Secretariat Office and faculty member in the School of Business’s Department of International Trade at the Ta Hwa Institute of Technology in Taiwan.  This case study of the Far-Eastern Department Store (FED) in Taiwan illustrates the potential positive effects of global competition on local offers.  The author…

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Learning to validate news sources

August 1, 2012
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Learning to validate news sources

With the plethora of information available increasing exponentially, learning how to weed out non-valid sources from valid ones is an essential skill.  The Poynter Institute has developed a useful teaching tool for just this purpose. Extensive educator guides provide techniques and assistance for preparing exercises.  A “review a story” link provides two review forms (rating…

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Maximizing the impact of the Olympic Games 2012

August 1, 2012
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Maximizing the impact of the Olympic Games 2012

The 2012 London Olympic Games provide business opportunities well beyond the duration of the sports event.  The British Business Embassy is hosting a series of global business summits to showcase British business, starting with the Global Investment Conference on 26 July that had over 200 participants.  The government effort to promote investment and trade through…

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Hypercompetition strategy or just copycat in the sportswear market

August 1, 2012
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Hypercompetition strategy or just copycat in the sportswear market

Gap Inc., through its store brand Athleta, and Lululemon Athletica compete head on in the yoga retail sportswear marketplace.  Both companies operate storefronts in malls across the country. With over 3000 specialty stores covering its five brands, Gap Inc. competes with a variety of retail offers including clothing, accessories, and personal care products for all…

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Efficiency and effectiveness through redesigned offer

August 1, 2012
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Efficiency and effectiveness through redesigned offer

This recent PBS video clip outlines the major arguments for concierge medicine from both the patient and doctor perspective.  This business model is not new, but in recent years has seen resurgence in popularity as service providers increasingly feel burdened by operating costs and the need to attract more customers/provide more services in order to…

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Laziness breads business opportunities—worldwide inactivity statistics

August 1, 2012
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Laziness breads business opportunities—worldwide inactivity statistics

Worldwide, expanding waistlines contribute to increases in disease and early death.  According to studies conducted by the World Health Organization and the London School of Hygiene and Tropical Medicine and their findings published in The Lancet, lack of physical activity contributes significantly to the increasing obesity statistics.  The voluntary choice to remain inactive appears to…

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August classroom activities―validating news and statistics

August 1, 2012
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August classroom activities―validating news and statistics

Using your classroom teams in their online Wiki sites, have students conduct the following studies: Look at the Tech Bits article on NewsTrust http://newstrust.net/ in this month’s newsblog.  Conduct an analysis of three news articles related to business internationalization.  Explain your reasoning for the validity of these articles using the two review forms (rating and…

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Customer segmentation in hypercompetitive markets

August 1, 2012
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Customer segmentation in hypercompetitive markets

The authors contend that multi-dimensional market segmentation can provide significant competitive advantages in hypercompetitive markets.  Using the pharmaceutical industry to demonstrate their ideas, they suggest that customer attributes and behavior data collected by the organization can be analyzed through multi-dimensional segmentation techniques.  Both quantitative and qualitative information is collected in their model and analyzed to…

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Filling in the skill gaps

August 1, 2012
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Filling in the skill gaps

While on vacation this summer, I came across the bi-annual sales in France known as “les soldes.” As any local knows, the discounts continue to increase until the end of the government legislated sales period.  Are French shoppers any wiser than US shoppers about pricing strategy?  In a recent study conducted by researchers headed by…

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