Monthly Archives: February 2012

Environmental scanning

February 13, 2012
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Environmental scanning

Gillian Rice, Thunderbird University Professor Emeritus, is a recognized expert in Islamic ethics and consumer behavior.  Together with Özlem Sandıkcı of Turkey’s Bilkent University, they have edited an important book of readings on the latest scholarly research at the “intersection of Islam, consumption and marketing.”  Their multidisciplinary approach to Islamic marketing includes research across academic…

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Current and past events for engaging conversations

February 13, 2012
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Current and past events for engaging conversations

The MacNeil/Lehrer Productions PBS NewsHour recently became an EdIncubator client for Classroom2.0, a social network for educators interested in social media and new technologies in the classroom. The PBS NewsHour educator resources include some excellent videos that go back thirty years.  Lesson plans, news stories and student-created materials based on current events throughout the world,…

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The Deli Summit

February 13, 2012
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The Deli Summit

Joan Nathan, a well-respected cookbook author, moderates this panel of delicatessen owners that includes Peter Levitt of Saul’s Restaurant and Deli (Berkeley, CA), Noah Bernamoff of Mile End Deli (Brooklyn, NY), Ken Gordon of Kenny & Zuke’s Deli (Portland, OR), and Evan Bloom of Wise Sons Deli (San Francisco, CA pop-up).  They convene to address…

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Demographically speaking

February 13, 2012
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Demographically speaking

Multicultural communities are springing up across the country.  Whether from US census reports or a drive around town, we perceive the changes in our local population demographics.  As we can see from the few brief examples in this month’s blog, changing consumer preferences open new opportunities for business offers and business model innovation.  Even changes…

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Old El Paso―tacos in the mainstream

February 13, 2012
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Old El Paso―tacos in the mainstream

A long-time staple in the Mexican food section of grocery stores around the world, the Old El Paso brand began in 1917 as the Mountain Pass Canning Company of New Mexico.  By the 1950s the original canning company had changed hands and bought out the Valley Canning Company of Texas.  Tomatoes were the core ingredient. …

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Ethical consumerism from the Silk Road Project

February 13, 2012
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Ethical consumerism from the Silk Road Project

Adnan Durrani is a serial social entrepreneur who believes in the value of targeting multicultural consumers.  Saffron Road grew from an epiphany moment he had while attending Yo Yo Ma’s 2002 ten day Silk Road Project to “connect cultures, create trust.”   The Saffron Road produces in America, three lines of food products: frozen entrees, chicken…

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February classroom activities―multiculturalism

February 13, 2012
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February classroom activities―multiculturalism

Using your classroom teams in their online Wiki sites, have students conduct the following studies: Refer to this month’s short case on the Old El Paso brand.  Conduct a competitive analysis.  What would you advise General Mills, if they are to continue to be the brand leader? Refer to this month’s article on the American…

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Bicultural marketing

February 13, 2012
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Bicultural marketing

Adnan Durrani is one of the founders of Stoneyfield Farms Inc. and Vermont Pure/Crystal Rock Water Co.  With thirty years of investment experience to back him up, he started the American Halal Company and launched their Saffron Road food brand.  In this video clip, he discusses the potential marketplace of the American Muslim consumer and…

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Modern media ― the collaborative way

February 13, 2012
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Modern media ― the collaborative way

Begun in 2006, the GOOD media platform strives to make the world a better place by collaborating with individuals, businesses and nonprofits to produce print media, videos and events.  Focused on “doing GOOD,”   the organization has given over $1 million to several organizations including Teach for America, Ashoka, Kiva and Slow Food.  Video clips on…

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Multicultural consumers and the meat industry

February 13, 2012
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Multicultural consumers and the meat industry

Cargill, an international firm specialized in production and marketing of food, agricultural, financial, and industrial products and services, owns the specialty meat brand “Rumba.”   This brand targets the multicultural meat consumer, who eats fresh beef and pork.  It includes the American African, Asian and Hispanic populations.  By targeting specific ethnic niches, Cargill has expanded its…

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