Video Clips

European merger faces antitrust hurdles―global dominance in cement

April 8, 2014
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European merger faces antitrust hurdles―global dominance in cement

The two video clips listed in the referenced links discuss the Holcim-LaFarge merger that is currently on the table for review.  Holcim of Switzerland and LaFarge of France have agreed to join forces,with Holcim taking a 53% share in the new business.  These two companies dominate the world cement manufacturing business.  Holcim’s strength is in…

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Saving the environment through merchant banking principles

April 8, 2014
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Saving the environment through merchant banking principles

In this interview with Mark Tercek, CEO of the Nature Conservancy, Thomson-Reuters Associate Editor, Antony Currie explores how stakeholder needs are being fulfilled through the application of merchant banking principles.  The Nature Conservancy acts as the environment’s bank, providing consultancy services to companies to help them achieve financial returns from developing green infrastructure.  Several examples…

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Consumer thinking and innovation

March 12, 2014
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Consumer thinking and innovation

Responding to or directing customer purchasing interests challenges the company to get good information before making product choices.  In the field of wearable technology, where interests and technological capability are chasing each other daily, marketing researchers also have to separate fad from sustainable benefit. At the innovation stage of the life cycle, wearable technology such…

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Innovation in recycling

March 12, 2014
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Innovation in recycling

Recycling is important in Finland.  As a member of the EU, it is required by the End of Life Vehicle Directive to recycle at least 85% of all vehicles that no longer are road-worthy and 95% by 2015.  At least 85% of each car must be repurposed. After reusable items are removed from the vehicle,…

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Forecasting―take the Bloomberg Businessweek quiz

February 10, 2014
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Forecasting―take the Bloomberg Businessweek quiz

Forecasting plays an important role in building strategy.  An awareness of global events and trends is necessary for understanding a business’ external environment.  This Bloomberg Businessweek quiz tests the reader’s knowledge of recent past events and statistics.  Twenty questions are presented, each on a separate slide that must be answered before moving to the next…

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Copyright law for academia–made simple

February 10, 2014
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Copyright law for academia–made simple

Knowing when to get use permission for materials is a matter of law.  In the campus environment, many items are posted on course learning systems and are subject to copyright protection regulations.  This video clip covers some of the situations in academia in which users can be confronted with the need to get permission.  Given…

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Mean Viable Product strategy―be prepared to iterate

November 1, 2013
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Mean Viable Product strategy―be prepared to iterate

Eric Ries, entrepreneur-author-consultant, is known as the founder of the Lean Startup movement.  In this video clip, he discusses product management strategy and the reasoning for iterative product release.  Underlying this strategy is the approach to engaging the customer in product adoption through participation in iterative product design.  Ries suggests that two extreme choices exist…

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Walgreen’s sells customers value

November 1, 2013
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Walgreen’s sells customers value

Creating value for customers means many things to Walgreen’s.  Innovating new ways to improve value through processes and technology permits Walgreen’s to jump ahead of its competition in a very tight competitive market space.  Elizabeth Stiller, Walgreen’s group vice president of category planning, formats and innovation, discusses how the company has made changes to improve its…

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Tractor innovation changes the agricultural competitive landscape

October 1, 2013
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Tractor innovation changes the agricultural competitive landscape

Out of necessity, John Deere recognized an opportunity to invent a new tool for tilling prairie land that would improve productivity and therefore sales for his company.  The new design brought sales, but it also opened the doors to new customers who were more accessible by river transportation.  Deere moved his operation in 1847 to…

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Simplified strategy for the between-times

October 1, 2013
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Simplified strategy for the between-times

Donald Sull, professor of practice at the London Business School, presents a practical approach to designing effective strategy, based upon his research with Kathleen Eisenhardt of Stanford.   In their findings, they observed that companies often used simple rules of thumb to develop strategy to resolve an identified bottleneck to growth.  This clip outlines the three…

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