Monthly Archives: February 2015

Acquisitions―the international consideration

February 2, 2015
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Acquisitions―the international consideration

The history of chocolate consumption dates back 4000 years ago to Mesoamerica, a region within what is known as Central America today, when pre-Colombian people harvested the cacao seeds for culinary and pecuniary use.  By the mid 1800’s, European usage of the bean for beverages and candies opened up a wealthy, new market for cacao. …

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Global connectedness—status, implications, value

February 2, 2015
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Global connectedness—status, implications, value

Thomas Kipp, DHL e-Commerce CEO, and Pankaj Ghemawat, Professor, discuss the implications of their research on global connectedness and the current status of globalization.  Their latest report shows that globalization has returned to the levels of pre-crisis, with an increasing number of emerging economies joining in the flows of trade.  There are fewer economic flows…

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Media— driving traffic, adding value

February 2, 2015
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Media— driving traffic, adding value

Once again, companies competed for viewers with heavy investments in television advertising.  This year’s lot of more than seventy advertisers paid up to $4.5 million for a brief 30 second ad.  Ticklers were released to the press in advance of the Super Bowl game.  Social media increased the back channel chatter around the ads, thus…

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LanguageTool—going beyond spellcheck

February 2, 2015
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LanguageTool—going beyond spellcheck

Good writing skills require constant practice.  Proofreading for spelling and grammar errors takes time, concentration, and a good software program to assist with the work.  The open source Language Tool software goes beyond the automatic correction provided in Microsoft Word.  It can be used online directly or downloaded to LibreOffice, OpenOffice, personal Desktop, and even…

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Social media strategy—Facebook chumming for customers

February 2, 2015
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Social media strategy—Facebook chumming for customers

Capturing customer interest in the noise-infested environment of Facebook pushes the creative department to think like the customer.  Content and the manner in which it is presented continues to be the key to a good campaign.  In his blog posting, Joshua Parkinson suggests that the two main content types are engaging posts and links back…

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Call centers move to the Philippines

February 2, 2015
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Call centers move to the Philippines

The outsourced call center business brings new wealth to the Philippines.  With more than one million Filipinos now working in the industry; a majority of these young, college-degreed workers work in business process outsourcing (BPO) for major US-based companies such as Citibank, Aetna, Safeway, and Chevron.  India still dominates in information technology outsourcing.  The Filipino…

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Greece—banks in trouble again

February 2, 2015
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Greece—banks in trouble again

    Alexis Tsipras became Greece’s new prime minister on January 26th this year. As the leader of the radical left, Tsipras attacked the validity of the bailout agreements that were negotiated between the EU/ECB and the former Greek government.  One of his first efforts to save the country from another round of steep recession…

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February classroom―chumming for information and buy-in

February 1, 2015
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February classroom―chumming for information and buy-in

Any of the completed work from these activities can be converted to face-to-face discussion.   Try adapting the content to your specific course format. Using your classroom teams in their online Wiki sites, have students conduct the following studies: Explore the Super Bowl ads presented in this month’s video clip. Can you identify ads that have…

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The DHL Global Connectedness Index

February 1, 2015
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The DHL Global Connectedness Index

Global connectedness is good for business, for humanity and for world peace.  DHL released its 2014 study based on the period from 2011 to 2013.  Looking at cross-border flows of people, information, trade and capital, the DHL Global Connectedness Index ranks 140 countries by globalization levels.   Three additional dimensions provide a deeper view of the…

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Customers and innovation in the CPG industry

February 1, 2015
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Customers and innovation in the CPG industry

Why are failure rates for new products so high?  The authors of this article blame the complexity of the retail environment.  E-commerce fosters changes in business models and consumer shopping habits are shifting toward convenience.  Consumer packaged goods (CPG) companies have trouble with knowing on what basis their customers base their buying propensity. The R&D…

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