Monthly Archives: March 2014

Changing courses―the minimum feature set

March 12, 2014
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Changing courses―the minimum feature set

Steve Blank is a veteran entrepreneur who now teaches entrepreneurship and is known for “the Lean LaunchPad” approach to teaching entrepreneurship as a management science.  As Blank notes, early adopters are more interested in the vision than in an extensive feature set.  Using them to get early feedback on your product will make the development…

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Oysters and business models―the loss leader pricing strategy

March 12, 2014
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Oysters and business models―the loss leader pricing strategy

Oyster farms populate nearly all of the US states that have access on the salty waters of the oceans and gulfs.  These farms replace the wild oyster beds that no longer have enough output to meet consumer demand, due in part to human destruction of their environment.  Oysters grow in the brackish waters of estuaries. …

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March classroom―sustainability in strategic choices

March 12, 2014
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March classroom―sustainability in strategic choices

Any of the completed work from these activities can be converted to face-to-face discussion.   Try adapting the content to your specific course format. Using your classroom teams in their online Wiki sites, have students conduct the following studies: Conduct a study of recycling companies in your region.  What is being recycled and what is being…

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Consumer thinking and innovation

March 12, 2014
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Consumer thinking and innovation

Responding to or directing customer purchasing interests challenges the company to get good information before making product choices.  In the field of wearable technology, where interests and technological capability are chasing each other daily, marketing researchers also have to separate fad from sustainable benefit. At the innovation stage of the life cycle, wearable technology such…

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Innovation in recycling

March 12, 2014
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Innovation in recycling

Recycling is important in Finland.  As a member of the EU, it is required by the End of Life Vehicle Directive to recycle at least 85% of all vehicles that no longer are road-worthy and 95% by 2015.  At least 85% of each car must be repurposed. After reusable items are removed from the vehicle,…

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Trello―virtual project management with pinup cards

March 12, 2014
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Trello―virtual project management with pinup cards

Many project management apps exist, but one of the easiest to work with is Trello.  For IOS, Android systems and the Windows 8 tablet, Trello is a visual organizer that scales automatically to the screen you are using.  Multiple collaborators can upload materials (files, images, links, lists) to a Trello team page.  These files are…

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SyncSpace―synced whiteboard collaboration

March 12, 2014
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SyncSpace―synced whiteboard collaboration

Sometimes simple is better.  With the SyncSpace app for IOS or Android, multiple users can work on the same whiteboard at the same time over the Internet to brainstorm visually or through words.  Files can be viewed on PC, Mac and mobile devices using a web browser.  They can be shared via online sites, such…

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Governments helping business―The EU approach

March 12, 2014
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Governments helping business―The EU approach

Governments use trade policy to assist business, encourage economic growth and to promote other non-trade policy agendas. In this study of selected negotiated agreements between European Union authorities and governmental representatives of developing countries, Doleys argues that the EU obliges trading partners to align with its own competition policies through hegemonic practices.  The EU competition…

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Differentiation in the airline industry―keeping the customer happy with food and bags

March 12, 2014
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Differentiation in the airline industry―keeping the customer happy with food and bags

After all of the many efforts to cut costs resulted in unhappy customers, some airlines are starting to re-evaluate customer purchasing decisions.  Recently, Virgin American, United Airlines and Delta Air Lines revamped some of their on-board culinary selections.  Passengers still have to pay for these upgraded selections, however.  It appears that airlines will start competing…

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Narrowing the competition in e-content delivery

March 12, 2014
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Narrowing the competition in e-content delivery

The major college textbook publishers formed CourseSmart in 2007 in order to deliver textbook content in e-reader format to their educational users.  Macmillan, Cengage Learning, John Wiley & Sons, McGraw-Hill Education and Pearson give access to more than 90% of their higher education content to users around the world through CourseSmart.  This past week, Vital…

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