Monthly Archives: February 2014

Engagement through online video collaboration

February 10, 2014
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Engagement through online video collaboration

Good teachers know that student engagement makes for a better classroom experience.  In today’s strategy classes, much of the learning activity takes place in groups and through virtual interaction.  Often, the collaboration tools associated with our learning management systems are outdated and make it difficult for real-time sharing.  With the advent of Google+, new tools…

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Coffee standoff―Tim Hortons vs. Starbucks

February 10, 2014
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Coffee standoff―Tim Hortons vs. Starbucks

Tim Hortons and Starbucks are two coffee purveyors with somewhat similar backgrounds and now find themselves in direct competition in Canada and the USA. Both companies built their business around coffee.  Starbucks, founded in 1971 in Seattle, WA, opened as a coffee-bean roaster and began surving brewed coffee in the 1980s. Tim Hortons, founded in…

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February classroom―environmental scanning

February 10, 2014
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February classroom―environmental scanning

Any of the completed work from these activities can be converted to face-to-face discussion.   Try adapting the content to your specific course format. Using your classroom teams in their online Wiki sites, have students conduct the following studies: Conduct a comparative study of Tim Hortons and Starbucks to identify the competitive strengths and weaknesses of…

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Forecasting―take the Bloomberg Businessweek quiz

February 10, 2014
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Forecasting―take the Bloomberg Businessweek quiz

Forecasting plays an important role in building strategy.  An awareness of global events and trends is necessary for understanding a business’ external environment.  This Bloomberg Businessweek quiz tests the reader’s knowledge of recent past events and statistics.  Twenty questions are presented, each on a separate slide that must be answered before moving to the next…

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Copyright law for academia–made simple

February 10, 2014
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Copyright law for academia–made simple

Knowing when to get use permission for materials is a matter of law.  In the campus environment, many items are posted on course learning systems and are subject to copyright protection regulations.  This video clip covers some of the situations in academia in which users can be confronted with the need to get permission.  Given…

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ESRI Story mapping with ArcGIS

February 10, 2014
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ESRI Story mapping with ArcGIS

Data-mapping with visual overlays can be useful to the researcher.  ESRI has a collection of free story mapping templates, as well as completed examples, that can be dropped into an appropriate report.  The online software is available for a 30-day free trial period, with individual subscriptions available for a nominal annual fee.  The data analytic…

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Hangouts On Air – video conferencing made easy

February 10, 2014
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Hangouts On Air – video conferencing made easy

Google+ brings an important addition to online video conferencing software.  With the Hangouts On Air offer, a group of up to ten people participate in a live streaming broadcast of their event.  This includes the possibility to record a YouTube video that can be shared publicly or privately.  The advantages of this offer, including the…

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RBV expert expounds on the big picture of strategy

February 10, 2014
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RBV expert expounds on the big picture of strategy

Author, Richard Rumelt, known first for his early work on the Resource-Based View of the firm, presents an easily-consumed book of his view of strategy that is based upon his research and years of consulting experience with a full gambit of companies. Good strategy starts with a clearly focused understanding of the major challenges the…

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JC Penney―Reinventing itself again?

February 10, 2014
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JC Penney―Reinventing itself again?

Once again, JCP is fiddling with its long term strategy.  In January, the company announced that it was closing under-performing stores and reducing its workforce. Additionally, it is returning to a commission-based sales system in the window coverings, furniture and fine jewelry departments, but not in the other departments.  In 2012, it eliminated the commission…

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Super Bowl XLVIII ads and return on investment

February 10, 2014
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Super Bowl XLVIII ads and return on investment

This year’s Super Bowl ad cost approximately $40 million for 30 seconds of air time.  While that may be little changed from 2013, the company behind the commercials has to be considering the real short and long term return for such a costly media investment.  Many of the commercials are from repeat buyers.  There is…

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