Monthly Archives: November 2013

The Lean Start-Up Strategy

November 1, 2013
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The Lean Start-Up Strategy

In the May 2013 issue of the Harvard Business Review, Steve Blank discusses the lean start-up approach to launching companies. Using the business model canvas to sketch out hypotheses, he suggests that lean start-ups first search for business models before building elaborate business plans.  These models are hypothesis driven and depend upon experimentation and feedback…

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Social Media Strategy goes visual

November 1, 2013
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Social Media Strategy goes visual

Donna Moritz describes herself as the Visual Marketing Queen.  Her Weekly Wrap blog provides a wealth of tips and tricks for better visual communication.  She contributes to Entrepreneur.com, AmyPorterfield.com, SocialFresh, SocialMediaBlog.es, and HubSpot in addition to her own blog.  This website and regular blog offers resources as well as learning resources for maximizing the use…

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Lean start-up and MVP―your strategy course

November 1, 2013
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Lean start-up and MVP―your strategy course

Building new courses or revamping existing ones, we are faced with satisfying several stakeholders, some of whom may be in disagreement.  Curriculum committees, standards boards, students, parents, hiring community and alumni are just a few that come to mind.  Designing and building a strategy course takes a significant amount of time and effort.  Often, we…

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Aircraft manufacturing―maturing product life cycle

November 1, 2013
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Aircraft manufacturing―maturing product life cycle

Boeing sees the market for its jumbo aircraft offers shifting toward smaller, more fuel-efficient aircraft.  Reducing its pipeline for the versions of the jumbo B747 due to the slack in orders, Boeing is concentrating its efforts on its B777 and 787 Dreamliner aircraft. Since 1966, the B747 production line has produced over 1400 of this…

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Office supply marketplace gets a Fall cleaning

November 1, 2013
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Office supply marketplace gets a Fall cleaning

According to industry news reports, on October 21 of this year the FTC will approve the proposed acquisition of Office Max by Office Depot.  The newly combined company is expected to provide a global office solutions company that will be better positioned to compete against the current market leader, Staples.  Additional competitors in this market…

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Innovating vision

November 1, 2013
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Innovating vision

The eyeglass industry is re-inventing itself with new offers to improve vision that go beyond the frame style.  Technology advances open doors to innovation solutions to vision limitations. Google Glass, adjustable focus lenses, BluTech and Unity lenses, and the GlassesOff app all offer differing alternatives to the vision-impaired and those desiring to augment their visual…

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Mean Viable Product strategy―be prepared to iterate

November 1, 2013
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Mean Viable Product strategy―be prepared to iterate

Eric Ries, entrepreneur-author-consultant, is known as the founder of the Lean Startup movement.  In this video clip, he discusses product management strategy and the reasoning for iterative product release.  Underlying this strategy is the approach to engaging the customer in product adoption through participation in iterative product design.  Ries suggests that two extreme choices exist…

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Design for presentation

November 1, 2013
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Design for presentation

Making design accessible to everyone is Canva CEO, Melanie Perkins’ reason for creating this offer for amateurs and professionals.  The online platform provides several design templates for starting or users can design their own custom dimensions.  The platform has many images and fonts already stored for use.  Users can upload their own images as well. …

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Focus―high performance and fulfillment

November 1, 2013
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Focus―high performance and fulfillment

Author Daniel Goleman is known as the author of the 1995 book on Emotional Intelligence, a work that changed how managers look at IQ scores and their significance to performance.  In this new book, Goleman suggests that attention is the secret to performance and fulfillment.  His work uses empirical research and observation to conclude that…

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Walgreen’s sells customers value

November 1, 2013
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Walgreen’s sells customers value

Creating value for customers means many things to Walgreen’s.  Innovating new ways to improve value through processes and technology permits Walgreen’s to jump ahead of its competition in a very tight competitive market space.  Elizabeth Stiller, Walgreen’s group vice president of category planning, formats and innovation, discusses how the company has made changes to improve its…

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